West Reading adds a new business to its main street with Sweet Ride Ice Cream, LLC. With a retro look, Sweet Ride takes you back to a simpler time where milkshakes and waffle cones bring a family together. Friday’s grand opening featured live music, face painting and a clown as entertainment.

The ribbon cutting was sponsored by The L.O.V.E. Team of West Reading with West Reading Mayor Valentin Rodriguez. Rodriguez presented Angie Farrell and her staff with a plaque welcoming her new business to West Reading. Fans didn’t hold back, the line to purchase ice cream after the ceremony ran out the door onto the sidewalk.