Freddy Vasquez: Web Development and Small Business Marketing

​When it comes to innovative website design, FXV Digital Design owner Freddy Vasquez has a consistent message for his clients: “Let’s make something awesome today!”

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​A New York native, Vasquez entered the world of marketing and design purely by chance–his band at the time needed creative promotional flyers, and he decided that he was the man for the job.

“We had to make flyers,” he said, “and I was the only person who could do it.” Originally in the music business professionally, Vasquez eventually branched into retail. When a career relocation to Florida didn’t pan out, Vasquez’s wife took a telemarketing job to keep the family afloat financially while he focused on creating a web design business.

​“We took advantage of Myspace at the time,” said Vasquez, noting the popularity of the pioneering social media platform with musicians and artists. “We started doing band profiles, like a customizable Facebook page [is today],” he added, noting that his wife would pitch his work to bands over the phone.

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Business was slow…until his wife convinced Five Finger Death Punch to let them design their page. “That was it,” said Vasquez, “Bands responded because of that one profile. That was the beginning.”

​Vasquez eventually branched from his original medium to Facebook and full website design, noting that he enjoys changing with the times and getting close to his clients to make sure they receive exactly the branding they want and need.

“Internet and marketing changes constantly,” he said, “but the way that society handles it is different.” Vasquez shared that he tries to build websites that get people’s attention in a matter of seconds. “Attention spans have grown shorter, so the uniqueness [of the websites] has to be better.”

​To those who are just starting out building a website and social media content for their business, Vasquez gave this advice: focus on a blog to keep your content current. “The biggest thing is blogging and social media,” he said.

“Branding is huge.” For those who want a professional to design their website and marketing content, you can rest assured that choosing FXV Digital Designs means that your website and social media accounts will have the unique twist they need in order to be successful. “People think good enough is good enough,” said Vasquez. “To me, good enough [means] fail. We are here to take your website/business to a whole new level.”

Jason Hugg
Editor and photographer of Reading Magazine.
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