The Greater Berks Food Bank officially unveil it’s new name, Helping Harvest, today with a ceremony held at their warehouse in Shillington. A small group of volunteers, community leaders, and board members gathered for a sneak peek at the new logo, cake, and warehouse tours.
Known as the Greater Berks Food Bank since 1983. In the first year of operation, the organization distributed 500,000 pounds of food. With the needs of the organization changing over the years, GBFB expanded to service Schuylkill County.
Today, Helping Harvest supplies more than 300 charitable food programs and distribute 7 million pounds of food annually, focusing on delivering healthy, fresh produce and dairy, and frozen meats, to better nourish hungry local families. With an expanded selection of fresh items, Helping Harvest provides to those in need through distribution programs including mobile markets, mobile direct and Produce 4 Kids.
To better reflect the Berks County Food Bank’s focus on fresh food, the organization decided a name change was in order. “The decision was made after considerable research and with the input of valued community members in both counties.” said Doug Long, Manager of Marketing & Development.
“Our leadership has been talking about a name change for many years. In January 2018, it was decided the time was right to begin the formal process. With the trusted help of Design Revolution, our marketing partner, the past year has been spent dedicated to the process.”