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163 Years of History on display at the Reading Area Firefighters Museum

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Flashing LED lights, hydraulic rescue tools and turntable ladders are standard equipment for firefighters these days, but it wasn’t always like that. The Reading area has a rich history of firefighting few know about. To learn more about the history of firefighting in Berks County we spoke with Fire Historian and retired Fire Chief Wiliam Rehr of the Reading Area Firefighters Museum.

The Reading Area Firefighters Museum is one of Reading’s little hidden treasures you may have unknowingly passed. It sits on the corner of South 5th Street and Laurel Street in the former Liberty fire house building.

The Liberty Fire Company building was constructed in 1854. At the time it faced 5th street. However, after its renovation in 1876 the building was redesigned with two large bays facing Laurel Street. Rehr says this is why the address is 501 south 5th and not Laurel Street. Not only did the renovation include a redesign on the lower levels, but also the addition of a 3rd floor which replaced the bell tower at the top of the building.

Today, 20 volunteers from various fire companies around Berks County serve the nonprofit organization and historic fire house. Most of their tour groups come from schools, daycare’s and senior centers. Althought, you don’t have to be in a group to visit, the museum is open Thursdays and Saturdays from 9am – noon. “That’s why we’re here, to preserve the history of firefighting in Reading and Berks County” says Rehr.

Stepping inside the former firehouse is like going back in time. Right as you walk in you are greeted by 2 vintage fire trucks. One which was built in 1937 and is in perfect working order. Purchased by the museum in December of 2016, it is mainly used for parades, event displays and the occasional pump demonstration.

Vintage 1873 fire alarm system used at Liberty Fire Company.

Another obsolete, yet fascinating piece of technology on the main floor is an 1873 fire box and fire alarm system. Back in the day about 200 of the fire boxes were spread throughout the City of Reading. “If a fire was on your block you would run to the corner and pull the tab on the fire box” says Rehr.

Its a pretty ingenious system for its time. Each box sends a signal via telegraph wire to the Fire Station. Their, it would punch out a tape and alert the fire station and sound corresponding bells.

The number generated by the box would match the number on a display board in the station, thus showing where in the city the department should respond. With no electricity in the city, the fire boxes operated by spring loaded gears which had to be wound by hand. “It was the drivers duty to reset the box after the fire” said Rehr.

Touring the building Rehr was quick to show off the museum’s best pieces including a display of a special collection of fire helmets from every fire station in the City of Reading. Originally owned by the fire chief of Elverson Fire Department Tom Hess. The display sits in refurbished cabinets from a candy store formerly located on Penn Street.

First floor of the museum featuring vintage fire fighting apparel and equipment.

Visiting the 2nd floor bring you to the John Wannamaker Room. Named after Wannamaker because the room is full of furniture from his 1876 centennial display in Fairmount Park Philidelphia.

The 2nd floor hosts a grand piano, chandelier and fireplace with a few gifts from other fire companies including a Sterling Silver replica of the Atlantic City Boardwalk and sailing schooner. The piece was given to the Liberty Fire company from the Atlantic City Fire Company in 1895.

Original Liberty Fire Company members book from 1854.

Moving up to the third floor visitors will find several large display cabinets (donated by the Reading Public Museum) featuring 14 fire companies in the city of Reading plus a few from other Berks Fire companies.

In addition to the Fire company display cases, the 3rd floor also features a display of two generations of communications equipment, everything from radio’s, dispatcher equipment to phones.

Whether your a history buff or not it’s definitely worth the trip to the Reading Area Firefighters Museum.

501 South 5th Street and Laurel Street, Reading, Pennsylvania 19601.

Literacy Council unveils Little Free Library in West Lawn

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The Literacy Council of Reading-Berks dedicated a new Little Free Library Monday night at their office in West Lawn. The ceremony was somewhat quick due to the heavy rain moving into the area but that didn’t stop a small group of residents, Literacy Council board members and community leaders from celebrating the unveiling.

Donated by Darlene Imbesi of Contemporary Insurance, the Little Free Library’s mission is to make a more literate Berks County. “We are hoping that this is one more avenue in which we can allow people to read books and also leave books here for other members of the community to enjoy them” said Executive Director Ryan Breisch after the ceremony.

Beth Ann Crippen, an ELS Teacher brought a copy of Orphan Train by Christina Baker Kline with her to donate to the Little Free Library. “I believe in libraries, I love the idea of a ‘Little Free Library’ and I wanted to support the work of the Literacy Council”.

Imbesi speaking to a group prior to the unveiling mentioned she is interested in adding more Little Free Library’s around Berks County in the near future. Her goal is to place them in key areas across the county so both children and adults can share books.

So whether you take a book or leave a book, the Little Free Library is now open at the Literacy Council, 35 South Dwight Street in West Lawn.

Take a Trip Back to the 1960’s Music Scene with Dreamgirls

Thirty-five years after the groundbreaking, Michael Bennett, musical wowed Broadway audiences, Genesius, proudly presents, the regional premier of the electrifying, Motown-inspired, six-time Tony Award, and also, Olivier, Grammy and Oscar winning musical, Dreamgirls, that opens Friday, August 4th and running thru August 19th! Book & Lyrics by Tom Eyen & Music by Henry Krieger.

Loosely based on, Diana Ross and the Supremes, the story follows the turbo-charged rise to fame of the Dreams. Dreamgirls celebrates the advent of R&B in the 1960s with a Motown-inspired score, dynamic performances, and a moving look behind-the-scenes of the entertainment business. Experience all the onstage-joy and backstage-drama as an up-and-coming girl-group learns hard lessons about love, trust, and what it takes to make your way to the top!

This modern-day classic sparkles with almost as many awards and accolades as its costumes have sequins. Take a trip back to the seminal music scene of the 1960s, when young women sang their way to musical prominence in a man’s world. Set in the Motown era that brought us powerhouse voices like Aretha Franklin, Diana Ross—and ultimately Destiny’s Child and Beyoncé— Dreamgirls explodes from the stage with legendary songs and timeless appeal.

Dreamgirls takes you on a journey through the evolution of American music and it’s influence by the African American culture. As a predominantly black cast with three female leads, Dreamgirls addresses the issues of sex and race. In an industry dominated by men, Effie, Lorrell and Deena quickly learn how to navigate through the music industry and become powerful black women.

With music set in the 60’s and 70’s the influence of World War II, the Civil Rights Movement, and the Black Power Movement are all relevant within this musical. After World War II, blacks from the south began to emerge up north and to western cities seeking escape from the harsh Jim Crow Laws. Rhythm and Blues was born out of the need for blacks to express themselves creatively while demanding to be heard. The tension during the Civil Rights movement inspired unity amongst blacks to thrive in a business where mostly whites were successful. Black artists were determined to make music that would break racial boundaries.

The Black Power movement emphasized black-power and black-pride that eventually helped launch careers that propelled African-American music to become accessible to all audiences. Dreamgirls is a celebration of the music that helped build the foundation of many artists we have come to love. Through every dance, and every song, we pay homage to those who risked their lives to transform a nation with music.

Featuring such musical hits as, “AND, I’M TELLING YOU”, “ I AM CHANGING”, “HARD TO SAY GOODBYE”, & “DREAMGIRLS”, audiences fall in love with this time-honored musical! As they sing in the show… “Dreamgirls will never leave you… all you got to do is dream, baby, and we’ll be there!”

The Genesius production is directed by Genesius artistic producer, L J Fecho, associate directed by Christopher Sperat, music directed/conducted by Kevin Cooper and choreographed by Jericho Joy of Monarch Dance Studio. Set design by, L J Fecho, Brad Hafer & Brandon Kegerize, light design by, Spencer Moss Fecho Julia Elberfeld & L J Fecho, costumes design by, Cathy Miller & Dara Himes, hair/makeup design by, Kim Siegel of United Artist Salon and sound design by, Albert Garcia. The set is constructed by John Bigos, Betty Gerstner, and Brandon Kegerize. The production is stage managed by Sarah Kiebach.

The Genesius production features a diverse cast of approximately thirty talented actors, singers and dancers. REGGIE BROWN of “BUNCH OF FUNK” (local R & B band) will play the James Brown-inspired character, James Thunder Early. THE DREAMS – The cast includes two very talented newcomers who hail from Easton, PA & Phillipsburg, NJ, who are making the trip to Berks, for every rehearsal and performance. Kiyanna Cox Jones will portray the tumultuous Effie White and Veronica Cummings is the flirtatious, Lorrell Robinson. Yesenia Mora, is back at Genesius, after her excellent performance as Danielle, in last summer’s mega-hit, In The Heights, in the role of Deena Jones, (loosely based on legendary singer, Dianna Ross)! Susie DeBooth, portrays Michelle Morris, the new back-up singer, who pushes Effie White out of the Dreams. The cast also includes: Nick Freer, as Curtis Taylor, Jr., Calvin Scott, as Marty, DeShaun Williams, as C. C. White, Anthony Disla, as Wayne, and Carroll Woodbridge, as Frank.

Marc Goldstein uses fleece blankets to give hope to thousands

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Every person deserves to feel secure, to be warm and to have hope. That’s the mission of Blankets of Hope, a nonprofit created by Marc Goldstein 5 years ago to provide fleece blankets to homeless shelters, cancer patients, hospitals, veterans and children’s homes.

Goldstein was inspired to create Blankets of Hope from reading the news. At the time the City of Reading was rated as one of the poorest cities in America. Being in the promotion products industry, Goldstein’s customers would often buy embroidered blankets as a gifts. The idea stuck with him, what could he do with a blanket to help others.

Now he was on a mission. Goldstein talked with friends, co-workers and community leaders to find out if there was a need for blankets. After a few calls he was put in touch with Sharon Parker from Berks Coalition to End Homelessness. After a few conversions with Parker, Goldstein knew he was onto something that could help a lot of people.

Over the next few weeks Parker was able to connect Goldstein with his first five shelters. Opportunity House, Hope Rescue Mission, Mary’s Shelter, YMCA of Reading & Berks County and Berks Counseling Center.

Over the first 2 years Goldstein was able to donate over 2,000 blankets to the five shelters thanks to the support of the community. However, he didn’t have any background in fundraising or nonprofit management. Goldstein used his business experience to continue sourcing blankets and collect donations.

“I’ve sent money into other organizations and I don’t know where it goes. I make everything as public as I can so people can see where their money is going.”

For Goldstein, it was important to keep the nonprofit running with zero administration costs. A decision he says many of his friends and colleagues question, but for him it’s the true meaning of giving. Goldstein does not take a salary for running the nonprofit. He even goes above and beyond by paying any extra fees out of his own pocket.

Over the past few years Goldstein has stream lined production, shipping and distribution of the blankets to accommodate the “zero admin costs” concept. Blankets are drop shipped from a warehouse directly to a shelter for only $5 each. “When someone donates $5, I want that money to directly to giving a blanket” Goldstein says.

Marc Goldstein always carries an assortment of blankets in the back of his car to show prospective organizations.

Looking back Goldstein says one of this best moments was working with the Berks County Parrot Head Club in 2014. Fundraising for Veterans Making a Difference and Hope Rescue Mission Goldstein recommended supplying military grade wool blanket and foil sleeping bags.

A few weeks later while attending one of the Parrot Head meetings he was asked how quickly he could source the blankets once he was given a check. Giving himself some buffer time he said 1-2 weeks. To his surprise Goldstein was given a $3,300 check that night. Inspired to work harder to source the blankets, Goldstein was able to have the wool and foil blankets delivered within 48 hours to both organizations.

“To be able to show an organization we can take their money and make an immediate impact, that’s when I know I’ve my job right.”

Today, Goldstein travels the region meeting new people and organizations in need. Thanks to his supply chain, he can order blankets right from his smart phone to be delivered anywhere. This has allowed him to expand his line of blankets into different sizes, colors and styles to serve different needs.

During our conversion, Goldstein was also quick to point out that blankets are not just for the fall and winter seasons. He continues to receive requests throughout the summer months, more recently finding a need for blankets in nursing homes and hospitals. “These people are out of their house in a different environment. Having a new blanket to keep means a lot”

So far Blanket of Hope has donated over 17,280 50″ x 60″ fleece blankets to local organizations. Looking at the his next five years Goldstein wants to expand distribution across Pennsylvania by building his network of shelters, hospitals and children’s homes.

When he’s not ordering blankets Goldstein spends his time working on various Blankets of Hope fundraising events. In January, Goldstein hosts “Take the Chill Off”, selling premium chili made by chef Tim Twiford of Crowne Plaza Reading at 16 local businesses including Redners, Classic Harley-Davidson and Tompkins Vist Bank. To continue fundraising in the summer Goldstein is also organizing a Golf Classic presented by Customers Bank scheduled for July 21st.

Goldstein’s dedication to serving those in need shows us that we all have the power to make a meaningful impact in someone life. Goldstein is an extra ordinary person by choice. He took the initiative to turn a small gesture into something that impacts thousands.

Building a Better Boyertown recieves 2017 National Main Street Accreditation

Building A Better Boyertown has been designated as an accredited Main Street America program for meeting rigorous performance standards set by the National Main Street Center. Each year, the National Main Street Center and its Coordinating Program partners announce the list of accredited Main Street America programs in recognition of their exemplary commitment to preservation-based economic development and community revitalization through the Main Street Approach.

“It is a great honor to recognize this year’s 828 nationally Accredited Main Street America programs for their outstanding work to transform downtown and neighborhood commercial districts,” says Patrice Frey, President & CEO of the National Main Street Center.

“Main Streets are the heart of our communities, and the work they do to create quality public spaces, catalyze local entrepreneurship, and support downtown housing is more important than ever. Across the county, Main Street America programs truly strengthen the economic, social, and cultural fabric of their entire communities.”

The organization’s performance is annually evaluated Building A Better Boyertown, which works in partnership with the National Main Street Center to identify the local programs that meet ten performance standards.

Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as fostering strong public-private partnerships, securing an operating budget, tracking programmatic progress and actively preserving historic buildings.

Main Street America has been helping revitalize older and historic commercial districts for more than 35 years. Today, it is a network of more than 1,000 neighborhoods and communities, rural and urban, who share both a commitment to place and to building stronger communities through preservation-based economic development.

Since 1980, communities participating in the program have leveraged more than $71.35 billion in new public and private investment, generated 583,869 net new jobs and 131,974 net new businesses, and rehabilitated more than 267,800 buildings. Main Street America is a program of the nonprofit National Main Street Center, a subsidiary of the National Trust for Historic Preservation.